Kim Kardashian Brings Out All The Celebs: NikexSkims Launch NYC Event

In a major cultural crossover moment, Nike and SKIMS officially unveiled their much-anticipated collaboration NikeSKIMS with an exclusive event in New York City — and AllUrbanCentral was invited to cover the action firsthand. Thanks to @Ambassadorsarita for coverage!

The night brought together a powerful mix of celebrity energy, athletic excellence, and fashion-forward innovation as Nike continued its push to expand women’s performance wear. The partnership with Kim Kardashian’s SKIMS is a strategic move aimed at boosting female sales through inclusive, body-conscious designs that merge SKIMS’ signature sculpting silhouettes with Nike’s technical expertise. The debut line features over 50 pieces in sizes ranging from XXS to 4X, blending studio performance with everyday style.

Serena Williams, the face of the campaign, embodied the brand’s mission of celebrating real athletic bodies in motion. Her segment in the “Bodies at Work” campaign — directed by Janicza Bravo — highlights women as dynamic, powerful, and unapologetically visible. Williams’ presence underscored Nike’s continued commitment to female athletes who redefine strength and grace beyond the court.

The guest list was just as star-studded. Travis Scott, Mariah the Scientist, Latto, Gayle King, Khloé Kardashian, and Kris Jenner were among the celebrities spotted supporting the launch. The atmosphere was electric — a fusion of sports culture and luxury fashion that mirrored both brands’ global influence.

Inside the Nike House of Innovation, guests were treated to live performances and an immersive presentation of the collection. The space pulsed with bold visuals, live demonstrations, and cinematic storytelling from the Bodies at Work campaign, which showcased movement, sweat, and form as art.

Nike’s collaboration with SKIMS marks more than a fashion statement — it’s a redefinition of women’s sportswear through inclusivity, empowerment, and representation. With Serena Williams leading the charge, NikeSKIMS stands as a testament to how fashion and fitness can coexist without compromise.