Kai Cenat Breaks Twitch Record with Help from Ray J and Uncle Snoop

Kai Cenat has done it again, this time smashing Twitch history by becoming the first streamer to cross one million active subscribers during his marathon event Mafiathon 3. The record-breaking moment happened on September 28, 2025, cementing his place as the undisputed king of live streaming. What began as a month-long subathon turned into a cultural event, with thousands tuning in daily and celebrities dropping in to boost the hype.

A major spark in this push came from none other than Ray J, who rallied support by gifting a massive wave of subscriptions. His gesture lit a fire under Cenat’s community and inspired hip-hop royalty like Uncle Snoop Dogg and others to follow suit, showering the channel with subs and helping push Cenat over the one-million mark. It wasn’t just fans watching a streamer grind; it was a full-blown moment of culture where music, celebrity, and gaming collided.

Cenat himself was overcome with emotion, taking to X to thank supporters. “STARTING 2025 I WAS A LITTLE LOST … NOW IM HERE 1,000,000 SUBS … THANK YOU GOD❤️ GOAL IS OFFICIALLY COMPLETE,” he wrote, capturing both his humility and his sense of achievement.

The event drew a star-studded lineup, with names like Kim Kardashian, Mariah Carey, and Ed Sheeran stopping by throughout the marathon, while the final celebration is set to feature LeBron James cutting Cenat’s hair in honor of his promise to fans.

This milestone is more than a number. Cenat had previously broken Twitch’s subscription records in 2023 and 2024, but this new peak represents the platform’s highest level of community support ever. By blending humor, celebrity appearances, and his own relentless energy, Cenat has turned Twitch into must-see entertainment. With Ray J, Snoop Dogg, and countless others behind him, Kai Cenat didn’t just set a record — he created a moment in internet history that blurred the lines between streaming, hip-hop, and pop culture.