Charlie Watson
Twitch star Kai Cenat is back with the third installment of his subathon/live-stream marathon, Mafiathon 3, launching September 1, 2025 — and it’s bigger, star-studded, wild, and ambitious. Here’s what you need to know.
What Is Mafiathon?
“Mafiathon” is Kai Cenat’s version of a “subathon” — a live stream that runs continuously, often for many days, where viewers’ subscriptions or support help extend the duration. The name combines “Mafia” (Kai’s nickname for his community) and “marathon.”
The Mafiathons are designed not just to entertain but to break streaming records, engage fans in unpredictable content, and bring in celebrity guests, challenges, games, antics, and moments that go viral. They’re also a business and monetization model, drawing in subscriptions, ad revenue, sponsorships, and merch.
How We Got to “3”
The very first Mafiathon was the experiment that changed everything. Kai streamed for 30 days straight, 24/7, pulling in millions of viewing hours. That first run proved the formula worked. By the time Mafiathon 2 rolled around, the project had grown into a cultural phenomenon. The second edition, also a 30-day stream, featured higher subscriber counts, bigger celebrity guests, higher production value, and even a charitable component, with some proceeds going toward a school in Nigeria.
Now comes Mafiathon 3, the third and most ambitious installment. Billed as the finale of the trilogy, this one aims higher than ever, with Kai setting out to break records — including an audacious attempt to reach 1 million Twitch subscribers. The production is bigger, the surprises bolder, and the guest list reads like a who’s who of music, culture, and entertainment.
Who’s Been on Mafiathon 3
| Guest / Moment | What They Did / Brought |
| Kim Kardashian | Opened the stream as the first A-list guest. Did pranks (like throwing a table), played games with Saint West, joined in Kai’s “noodle game,†etc. |
| Mariah Carey | Early guest; chatted about her music, gave life advice; participated in stream activities. |
| The Jonas Brothers | Nostalgic appearance: performed songs, gifted Kai an electric guitar, helped write a song, etc. |
| Roman Atwood | Long-time YouTuber; sentimental moment as someone who inspired Kai; appearances with family. |
| Ray J | Caused one of the more chaotic moments. There was drama over a controversial statement, and at one point Kai removed him from stream after some tension. |
| Lizzo, Ice Spice, Latto | Music and culture heavyweights popping in, doing promo, being part of energetic segments. |
| Teyana Taylor | Had deeper conversations with Kai, shared inspirational stories. |
| Kehlani & Marlon Wayans | Surprise guest combo; some funny, candid moments. |
| Keke Palmer | Energetic cameo, mistaken identity jokes, etc. |
| Dyce Payso & Jim Jones | Pulled up and surprised Kai with a custom KC diamond ring from Mazza NYC, marking one of the most memorable gift moments of the stream. |
| Winnie Harlow & Law Roach | Hosted a live “Dress IRL†fashion show, transforming Kai’s stream into a runway experience. |
| La La Anthony | Joined for heartfelt conversations and fun games, adding her star power to the event. |
| Teddy Swims | Brought live music energy with soulful vocals, giving the stream an intimate performance feel. |
| Tisha Campbell | Shared hilarious stories and added comedic flair that had both Kai and viewers in stitches. |
| Draymond Green | Represented the sports world, bringing NBA energy and candid banter to the stream. |
| Howie Mandel | Delivered offbeat humor and classic unpredictability, keeping the chat lively. |
| John Legend | Sat down at the piano to perform, blending star power with genuine artistry. |
| Jennifer Hudson | Showcased powerhouse vocals, turning the stream into a mini concert moment. |
| Quenlin Blackwell | Created viral fun with her unfiltered humor and TikTok-ready moments. |
The hype around Mafiathon 3 is built not only on what has already happened but also on what fans are anticipating. One of the biggest talking points is Kai’s push to hit 1 million Twitch subscribers, a milestone that would cement his place in streaming history. The event is also expected to continue delivering jaw-dropping celebrity appearances, unpredictable stunts, and viral moments that dominate social media feeds.
The formula has proven to be one part gaming, one part entertainment, and one part late-night talk show chaos, all wrapped into a live community-driven experience. With viewers having the power to extend the stream through subscriptions, the audience itself plays a role in how long and how crazy things get. On top of that, there is the possibility that Kai will once again weave in philanthropic or social impact elements, as he has in the past.
Music Segment Powered by OnTheRadar
The segment featured rising stars and heavy-hitters alike. Dusty Locane brought Brooklyn drill energy straight to Kai’s Twitch audience, while 2Rare had the chat dancing with his Philly club sound. Lola Brooke delivered a powerful performance, repping for New York’s next generation of female rap. Ice Spice, Young Ma, & Dave East also tapped in, giving the Mafia community one of the stream’s most replayed viral moments.
One of the standout elements of Mafiathon 3 has been the dedicated music segment, powered by On The Radar, which transformed Kai’s stream into a full-blown performance stage. The energy was electric as a lineup of buzzing and established artists pulled up to deliver live sets, freestyles, and surprise collabs.
With On The Radar’s proven record of spotlighting emerging talent, this music block added a whole new dimension to Mafiathon 3, bridging the gap between Twitch streaming and a live rap showcase. Fans are already calling it one of the highlights of the entire marathon — proof that Kai’s cultural reach stretches far beyond gaming and celebrity antics.
Why It Matters?
Mafiathon has evolved into much more than a streaming experiment — it is a cultural event. Kai Cenat has blurred the lines between traditional celebrity, digital content creation, and community-driven entertainment. He has shown that vision, charisma, and authenticity can transform a simple concept like a subathon into a global pop-culture spectacle.
With Mafiathon 3, he isn’t just pushing Twitch to new heights — he’s proving that live streaming can hold its own as a mainstream entertainment format, one that pulls in A-list guests and dominates cultural conversation. Whether it’s for the music, the chaos, or the sheer spectacle, Mafiathon 3 is shaping up to be the streaming event of the year.
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